OK We’ll be honest. As consultants we often fall in love with the constructs and solutions we derive on your behalf. We will explain the beauty of our solution in intricate detail to anyone who will listen (and many that don’t want to be listening!) Generally, in order to get paid, we transcribe these solutions into large complex written reports (we’ve all heard the jokes about “paid by the pound”). Most of the time these documents end up sitting on a shelf collecting dust. No one ever reads them. The results are never used.
From a consultant’s perspective it’s much easier to write a long complicated document than a concise one. Simplicity is hard. But by providing clear, concise, and short reports we’ve found the odds of adopting and implementing the results of a consultants work significantly improve. It’s a sign your consultant really understands the material they are presenting (it’s easy to hide flaws in a big complex document) and you are getting a well thought out solution. Further, a report written clearly and concisely can be shared with broad audiences without a lot of accompanying explanation.
The take away here is pretty simple. Sit down with your consultant and discuss your expectations for written reports. Think about who will be reading the report. Will it be the Governor, legislature, governing council members, senior or mid level agency executives? Will they read a 300-page document? Doubtful. Simple and concise will win the day here.
Should every report be simple and short? Of course not. System requirements or design documents will tend to be long and fairly complex (though they should be as clear and concise as possible). But a greater level of detail is expected by and required for the audience of these types of documents.
This is part of a series of articles designed to help clients and their consultants have more effective and efficient engagements.
